Reduce Healthcare Spend: Focus: Chronic Diseases
Behavior aligns with incentives. If a salesman’s pay is tied to new sales, they will seek new sales. If car mechanics are paid by the hour, they will work slowly, not rushing to get their job done quickly – pay them by the job and they will rush, perhaps too much. This rule holds in healthcare as well: Physicians, hospitals, insurance companies act according to their incentives.
The US healthcare system is diverse and poorly integrated, why? Because there is little incentive for Physicians, hospitals & insurance companies to integrate. Furthermore, our “free market system” does create market forces that push these various entities to integrate.
Though many experts realize the crisis facing our healthcare system, patients are grossly unaware.
http://www.gallup.com/poll/123149/cost-is-foremost-healthcare-issue-for-americans.aspx
Overall, 80% are satisfied with the quality of medical care available to them, including 39% who are very satisfied. Sixty-one percent are satisfied with the cost of their medical care, including 20% who are very satisfied.
http://www.realclearpolitics.com/articles/2009/08/13/the_health_care_reform_paradox__97866.html
Most Americans continue to support major reform. But multiple polls show they are also overwhelmingly satisfied with the quality of their personal medical care, as well as their insurance coverage.
US Healthcare: the cost without the value
We spend more than any other country in the world on a per capita basis. The total Healthcare spend in the US is $2.4 trillion or $2,400,000,000,000. The graphic (Cost of a Long Life) shows the relative spend rates versus life expectancy across countries.
Though the US shows a huge cost spike, we rank low on the life expectancy list. To put it another way, spend does not correlate with an longevity outcome.
http://ucatlas.ucsc.edu/spend.php (the purple line represents spending)
Chronic Diseases (75% of costs: $1.8T of $2.8T)
Pragmatism begs focus on the largest part of the problem: of the $2.4 trillion, $1.8 trillion or 75% of the total healthcare spend is used on chronic diseases. These “frequent flier” patients suffer more, cost more and have worst outcomes than they need to. Much cost could be reduced by addressing this population.
Chronic diseases (at a glance: http://www.cdc.gov/nccdphp/publications/AAG/pdf/chronic.pdf)
CDC: http://www.cdc.gov/nccdphp/publications/AAG/chronic.htm
- Chronic diseases cause 7 in 10 deaths each year in the United States.
- About 133 million Americans—nearly 1 in 2 adults—live with at least one chronic illness.
- More than 75% of health care costs are due to chronic conditions.
- Approximately one-fourth of persons living with a chronic illness experience significant limitations in daily activities.
- The percentage of U.S. children and adolescents with a chronic health condition has increased from 1.8% in the 1960s to more than 7% in 2004.
http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=134063
Can the outcome be better? (more value for lesser cost?)
The answer seems to be a resounding YES. According to the CDC, these chronic diseases are preventable.
http://www.cdc.gov/nccdphp/publications/AAG/chronic.htm
Four common, health-damaging, but modifiable behaviors—tobacco use, insufficient physical activity, poor eating habits, and excessive alcohol use—are responsible for much of the illness, disability, and premature death related to chronic diseases.
This report by lewin.com provides a framework: http://www.lewin.com/content/publications/LewinReport-CostDrivers.pdf
Episodic care + Chronic diseases = poor outcomes
Our healthcare system focuses on episodic care via poorly coordinated care givers and institutions which results in fragmented, sub-optimal care for chronic patients.
An article published by California Healthcare Foundation highlights specific issues: http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=134063
- 33% of chronically ill patients leave a doctors office confused as to how to continue their care
- 57% said their doctors did not ask how they could manage their health at home
- Patients receive preventative care only 56% of the time (as of 2003)
In essence, the research indicates that US Healthcare takes a patchwork, episodic approach to managing chronic disease as opposed to a continual and integrated approach that seeks wellness as the outcome.
How to address chronic diseases better?
If wellness is our outcome and prevention possible, then episodic care should not be only strategy used to address chronic disease.
Improving Chronic Disease Care Organization: http://improvingchroniccare.org/
Their Model focuses on a more integrated model that extends beyond hospital / doctor visits and episodic care to a more encompassing model. The primary players being a well informed patient and integrated healthcare systems – very different from the current state of Healthcare.
What needs to be overcome / done?
http://improvingchroniccare.org/index.php?p=The_Chronic_Care_Model&s=2
- Rushed practitioners not following established practice guidelines
- Lack of care coordination
- Lack of active follow-up to ensure the best outcomes
- Patients inadequately trained to manage their illnesses
Overcoming these deficiencies will require nothing less than a transformation of health care, from a system that is essentially reactive - responding mainly when a person is sick - to one that is proactive and focused on keeping a person as healthy as possible
Elements of the solution:
- Patient Safety (in Health System);
- Cultural competency (in Delivery System Design);
- Care coordination (in Health System and Clinical Information Systems)
- Community policies (in Community Resources and Policies); and
- Case management (in Delivery System Design).
A large body of papers & studies have findings presented on the site. [ here ] I found this one interesting:
http://www.rand.org/health/projects/icice/ccm.html
Chronic Care Model (CCM) Implementation Emphases,
Marjorie L. Pearson, Shinyi Wu, Stephen Shortell, Jill Marsteller, Peter Mendel, Michael Lin, Emmett Keeler (not yet published)Conclusions: Of 23 change emphases, only 4 distinguished the best CCM implementers (i.e., the organization whose change activities were most likely to have impact, according to CCM principles). These key emphases included organizing and engaging practice teams, collaborative decision making with patients, encouraging provider participation in QI efforts, and de-emphasis on traditional patient education. …
To successfully implement CCM, organizations should be encouraged to emphasize practice teams, patient collaboration, and provider participation in their QI strategies and to not over emphasize traditional patient education.
Using patient participation to help manage chronic diseases.
http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=134063
Participatory Health: Online and Mobile Tools Help Chronically Ill Manage Their Care
Jane Sarasohn-Kahn, THINK-Health
Patients recorded various biometrics through out the day, such as blood pressure. An ideal system put forth in the article would contain:
- Support for self-defined health regiments (activities).
- Monitor patient “status”
- Continual modification of health regiments (patients + health coaches + providers)
- Interpret recorded data as it relates to individual treatment goals
- Continual learning about patient health by both patient & provider
- Continual, timely communication to patient and actionable recommendations.
Consider what sources / information patients value & trust:
What is of particular interest is the trend of traditional care givers taking on ever more important roles, i.e. making doctors more accessible is highest value.
[Contradiction]
| This article states: Patients w/ Chronic diseases use the internet MORE to access healthcare information. |
| e-Patients states that Patients w/ Chronic are disproportionately offline |
Regardless, e-Patients (patients that look for healthcare information online) is an increasing trend.
e-Patients : A new trend to participatory healthcare
http://e-patients.net/archives/2009/10/participation-matters.html
Internet penetration:
- 79% of adult Americans have access to the internet.
- 63% of adults have broadband internet connections at home.
- 56% of adults access the internet wirelessly on some device, such as a laptop, cell phone, MP3 player, or game console.
Adoption:
- 60% of e-patients (internet users who go online for health information) have engaged in some sort of social media related to health and health care.
- 42% of all adults say they or someone they know has been helped by following medical advice or health information found on the internet.
However, while mobile adoption is creating greater access and participation among African American adults, for example, there are other groups who remain disproportionately offline, such as people living with chronic disease or disability. They may be missing out on opportunities, but just as importantly, we are missing their voices in the conversation.
The Pew Internet/Health FAQ
by Susannah Fox on November 20, 2009
This talks about the trend. http://e-patients.net/archives/2009/11/the-pew-internethealth-faq.html
Most people’s first stop for health information is a general search site. Google dominates the search market. A British Medical Journal article found that Google is a pretty good diagnostician. Very fewpeople report bad outcomes from their online health research.
How to get patients to participate?
Health Gaming
Health games are an entertaining idea. http://www.healthgamesresearch.org/ [Twitter: http://exergaming.pbworks.com]
The idea is to use entertainment to teach. By making players keep their avatars (game actors) healthy, they learn how to keep themselves healthy.
Even social health gaming sites have begun to pop-up: http://gaming4health.com
Medication management:
Getting patients to take and complete their prescribed medications is important, difficult to enforce and a large issue in modern healthcare. According to California Healthcare Foundation:
- 60% of all patients do not comply with their prescription regiments.
- Reasons: (per InRange )
- Forgetfulness. Many people forget to take their medications or forget that they have already taken their medications and take them again.
- The medication regimen is very complex. Many people take multiple medications and the instructions for taking them can be confusing. When and how one takes their medications is critical to proper treatment.
- Medication changes. Prescriptions are discontinued, doses are changed and new prescriptions are added. It is not uncommon for a physician to stop one medication and prescribe an alternative. However, the patient may not remember to stop taking the original medication.
- Reasons: (per InRange )
- 50% of patient’s do not adhere to maintenance medication regimens within 12 months.
There are solutions addressing this such as:
In)Range’s EMMA product:
Benefits of Emma: http://www.inrangesystems.com/index.php?page=benefits-of-emma
eMedMobile uses mobile phone reminders.
I couldn’t find any reviews or online posts of people using this application.
HealthHonors: point system to incentivize regimen adherence
Currently unavailable as they are building their mobile platform.
The Carrot.com helps track compliance and health activiites:
They provide a more comprehensive list of trackers that are listed here: http://thecarrot.com/index.php?m=trac&a=tracIndex&modMode=list
Partial list:
Various other Health applications:

How to get better outcomes
At the beginning of this blog, the point of alignment of incentives was put forth. The system has to work together and move away from incentivized episodic care. How do we get there?
California Healthcare Foundation puts forth a road map in their article.
- Align incentives
- Engage Clinicians
- Clarify Regulations
- Inspire health engagement through incentives and personalization
Align Incentives:
As this blog shows, there are an ever growing number of applications that address various healthcare issues, but payers (insurance companies) often do not cover these pro-active solutions.
Engage Clinicians:
Doctors are paid for episodic care – when patients come in and are sick. They do not get paid for health patients. Doctor engagement must be incentivized.
Clarifying Regulations:
With Healthcare reform pushing through the Senate with a 2,000+ page bill, clarifications looks murky at best, but we’ll hold out hope until a bill is passed.
Inspiring Health Engagement:
To change requires inspiration and tools that enable engagement. There are a variety of ways people are inspired to change, incentives could play a role. One idea is P4P4P, Pay-For-Performance For Patients, even paying patients a small amount can have positive outcomes.
http://www.healthpopuli.com/2009/06/p4p4p-paying-patients-to-be-healthy-and.html
- 9.4% of smokers who were offered $750 in incentives to quit smoking were able to remain smoke free for 18 months, compared with just 3.6% of smokers who tried to quit without financial incentive
- Dieters who could earn money by loosing weight lost more pounds more quickly than those who weren't offered a monetary reward
- Patients who regularly forget to take their medication and have the chance to win an average of $3 per day in a daily lottery pushes many of them to remember to take their daily doses.
Conclusion
No doubt, patient participation, more integrated providers and engaged clinicians would help reduce costs and drive better outcomes… But as the 4 part road map shows, the way is paved with hardships. Payers will need to change their payment structure & formularies, clinicians must change their behavior, regulations must be clear & aligned and patients inspired to get involved.
We have much work to do…
Healthcare 2.0 Sites (3) : Voxiva feature deep dive
Reach anyone anywhere anyhow.
Located in Washington D.C., Voxiva connects with patients using mobile devices (primarily).
Contact Information
- WEB: http://www.voxiva.com : Contact Info: http://www.voxiva.com/contactus.php
- Twitter: http://twitter.com/voxiva
- Facebook: LINK
Back Story
Founded in 2001, Voxiva focused on developing countries that often had poor infrastructure (land lines, internet connectivity, etc..) and latched on to what they did have: MOBILE PHONES.
By using mobile phones, Voxiva enables timely notification of medical alerts. Their platform known as mHealth supports a variety of communication channels. Though primarily focused on mobile phones, they also support normal web [ not just mobile ].
Voxiva has helped in various developing countries including Jakarta to broadcast information about H5N1 [ WSJ ]
They have presence in a number of developing countries.
- Argentina
- India
- Kenya
- Mexico
- Nigeria
- Peru
- Rwanda
- Tanzania
Platform Characteristics:
Multi-device access
Real-time data collection
Submitted data is stored in databases.
Analysis and Alerts
Data is transformed into information that can be visualized and actionable (e.g. alerts conditionally sent out)
SAAS (Software As A Service) Model
No hardware to buy or maintain, but based on #’s I’ve been given, the price isn’t cheap.
Integration with Existing systems (e.g. EMR)
Solutions:
HealthConnect:
Helps notify / prod people into living more healthy lives. They work with academics & industry partners to develp the content & programs, but they also provide custom solutions.
Health Connect Services:
- Smoking Cessation
- Pregnancy
- Diabetes
- HIV/AIDS
- Flu
- Immunization
Interaction with MHealth (creating, adding, editing & viewing information) happens through web forms.
HealthWatch: Disease Surveillance
A tool built for governments & public health agencies to detect outbreaks and get more timely information from the field.
- Disease Reporting
- Database Mining
- Outbreak Detection and Analysis
- Alerts on Health Events
- Case Investigation
- Outbreak Management
HealthNet: Health Management Information System
HealthNet is a scalable and secure Health Management Information System (HMIS) designed to support real-time collection, analysis, and exchange of critical health data. Example, tracking anti-viral treatment in Rwanda: [Link]
- Real-Time Data Collection
- Management Dashboard, Data Mapping and Analysis
- Automated Notification
- Information Services
- Field Support
Custom Solutions: Leveraging mHealth
Voxiva leverages mHealth to provide solutions deployed in geographically diverse regions.
Partners: Varied
See their [LINK]
Health Organizations
- Rockefeller Foundation
- HHS
- CDC Foundation
- CDC
- CARSO Health Institute
- UN Foundation
- PEPFAR
- SCMS
- HMHB
Industry Partners:
- Grey Healthcare Group
- Johnson & Johnson
- WPP
- Quinnian Health
- Accenture
Academic & Research Partners:
- Columbia University
- University of Cayetano, Peru
- KIST
- Tulane University
- George Washington University
Technology & Telecom:
- Motorola
- MTN
- Verisign
- Microsoft
- GSM Association
- Telcel
- America Movil
Voxiva / Mobile Health in USA
CTIA.org has an article that indicates eight in ten Americans (78%) expressed interest in mHealth (or mobile health) solutions and more than one in ten (15%) said they were extremely/very interested in learning more about it. Interest in mHealth service options was so strong that nearly 1 in 5 (19%) people surveyed said they would upgrade their existing wireless plan to participate and 11% said they would even consider switching wireless providers to receive mobile healthcare services.
- 1 IN 5 (19%) indicated tey would upgrade their mobile service to get healthcare news on their mobile phones.
100% Mobile Phone penetration in USA by 2013
Engadget indicates 100% penetration is imminent [ 2007 ]
According to [ weblog.cenriqueortiz.com ] With 88% penetration in 2008 and 104% penetration by 2014 in the United States. The above numbers for the US matches the penetration numbers reported by CTIA for 2008 of 88%.
According to [ pr-usa.net ] By 2012, the percentage of U.S. physicians using smartphones will increase to 81%. The current rate of penetration is 64%.
Given such strong presence of mobile phones, Voxiva would seem a natural candidate, but given the penetration of smart phones (IPhone, Android, etc..) SMS may be less important. But having a platform that can service anyone anywhere anytime is a powerful offering.
In an blog entry found here: http://histalk2.com/2009/11/11/histalk-interviews-paul-meyer/, Voxiva co-founder Paul Meyer said this in regards to USA adoption of mobile health:
We focus on trying to leverage and define innovative solutions for solving important problems. We believe if we can do that, we’ll get paid for it and make money at it.
Henry Ford had a pretty good line on this — a company whose only purpose is making money has no reason for being.
In the rest of the world, in emerging market countries, there was no alternative. There was no Internet to reach those people. Necessity being the mother of invention, people went right to mobile.
Secondly, the U.S. is the only country in the world where you actually pay to receive text messaging on cell phones. That’s also been a barrier to the adoption. Not just to health applications, but mobile applications in general.
…
the real reason that the U.S. is behind on mobile is because we have the Web.
…
I think obviously the U.S. is waking up to this. Secretary Sebelius last week gave a great speech… One of the things I was really gratified to hear in her speech last week was that the importance she attaches to mobile phones as a tool for really informing and engaging your power in patients, seeing the mobile phone as the obvious extender of electronic health records.
We then took some of the Pew Research data and looked at the Internet vs. cell phone penetration among the sub-populations with the highest infant mortality. There was just a 20-30% gap between broadband Internet and cell phone penetration in the population that we’re trying to reach.
African-Americans and Hispanics are disproportionately much higher users of SMS and other mobile data services because they have a relatively lower level of internet access. If one is looking at how to extend and improve health services and extend healthcare to under-served and low-income populations, the mobile phone is an even more indispensable tool.
We’ve done a lot of work in improving adherence and compliance in HIV/AIDS care treatment. There have been some really, some good studies showing improved efficacy of weight loss programs when enhanced by a mobile service. It’s still early, but I think there are some good initial studies showing the improved health outcomes in these kinds of interventions.
Given Widespread adoption of Mobile Phones…
Healthcare 2.0 would do well to focus on the prevalence of mobile phones in the market place. The ability to engage patients over various media can only strengthen a platform. Though computer penetration will increase, it will undoubtedly lag mobile adoption. A platform that can transmit important health information over various channels will be at a significant advantage.
Ideal ubiquitous broadcast medium:
- Web & Mobile web
- Smart Phone Applications (providing rich user experiences)
- SMS (texting) servies
- Email notifications
- Social Media (Twitter, Facebook, etc…)
- Fax
- Mail Merge (snail mail – postal service)
- IVR (telephony)
Conclusion:
Voxiva is in a good position to provide healthcare information to Americans (USA) and most every other person on earth.
Healthcare 2.0 Sites (2) : Keas technical reveal
The previous post went over features of Keas, now let’s look under the covers and see if we can figure out how they do this. There are no technical documents I could find describing the architecture, so I’ll do what i can.
Integration w/ Services (Google, HealthVault, Quest)
Quest:
Integration with Quest is through an API as far as I can tell. The integration is well done – no redirects.
Google Health
Integration is through redirects:
Health Vault:
Integration is a hybrid b/w the well integrated Quest form and the blatant (unco-branded) redirect of Google Health.
Authentication / Verification & Cert:
Sign-up and an email is sent to your email account, click on the link and you’re ready to go.
https://www.keas.com/confirm-account-creation.html?pid=[VERY LONG ID]
HTTPS Certificate is from Go Daddy SCA
HTML / CSS Quality & Validation:
Keas is kind enough to support IE6 – no small commitment:
><!--[if IE 6]>
<style type="text/css">.iepngfix { behavior: url('/ui/owrap/css/iepngfix.htc?vid=22399') }</style>
<script type="text/javascript">var IEPNGFix = window.IEPNGFix || {}; IEPNGFix.blankImg = '/ui/owrap/images/blank.gif?vid=22399';</script><![endif]-->
First let do some basic validation of the home page: (This isn’t a big deal, but it is interesting)
- HTML Fail
- CSS Failed
JavaScript: JQuery 1.3.2 (current release)
Let’s see what they write / use.
They use JQuery but not any of the CDN (Content Delivery Networks) like Google. They are using the latest release of JQuery 1.3.2
/ui/js/jquery/jquery-1.3.2.min.js
Layout & Feeds (CSS Layout)
Primarily there are two ways to layout content on a page, using <Table …/> tags w/ rows & columns, or using <DIV..> and CSS. See Table versus CSS Style Layout ( google search ). Basically this just indicates that we have a CSS purest behind the UI.
The Feeds are coming from various news sites: (Guardian & NYTimes). They look to be hand entered
NYTIMES : http://feeds.nytimes.com/click.phdo?i=7f118af1361b2825fe30eac626a4d54a
Guardian : http://www.guardian.co.uk/lifeandstyle/2009/oct/25/obesity-rights-discrimination-nhs-cost
Lacking Content Delivery Networks
Like the JQuery libraries, Keas’ images don’t use CDN’s either – which is an indication that these guys are focusing on core features before trying to achieve scale that may not be warranted (yet). Smart.
Web Server / Proxy [ NGINX ]
Based on the LB (Load Balancing) Cookie, the web server they use looks to be http://nginx.net/
nginx [engine x] is a HTTP server and mail proxy server written by me (Igor Sysoev).
Cookie:
| NAME | LB-Persistence-mc-alpha-nginx-80 |
| VALUE | AMAKBOKM |
| DOMAIN | keas.com |
| PATH | / |
| EXPIRES | 10/28/2009 20:48 |
RSS / Plan Form & Subscription
Plans look to be subscriptions to RSS feeds that are integrated into your Keas Home Page Live Feed:






